Public Policing Consultation Campaign

The Campaign

Police Scotland's Public Consultation campaign launched on 7 April. Now that we are in the fourth year of Police Scotland, the consultation process is widening and becoming more flexible. The consultation process is moving online to a digital format and consultation will be open all year. The question set has been reviewed and after consultation with partners and key stakeholders there is a new question set. 

The marketing campaign will run across Scotland from 7 April – end March 2017 with radio, digital and PR. Aim is to promote and engage the public in our new consultation process.

Key Messages

The key message being communicated with the campaign is Your view Counts on policing for your community and we would like to hear from you on it. 

Communication Methods

All paid for communications methods have been chosen to best reach the wide generic target market. As well as paid for marketing there will be extensive partner work and local engagement.

  • Radio - A 30 second radio clip will run pan Scotland 
  • Digital - As the survey is online, digital advertising will be purchased to push people direct to the survey. 
  • Print - Banner stands with details of the survey will be produced for each division to use at events. A small postcard about the consultation process and link to the survey will be produced for promotion locally and to help explain the process. A3 localised posters will also be made available
    • Banner Stand (hyperlink creative)
    • A6 Double Sided Postcard Front and Rear (hyperlink creative)
    • A3 poster (hyperlink creative)                 
  • Social Media  The survey link will be promoted throughout the country via the local, divisional and corporate social media accounts

Further Information

For further information on the campaign/  information on how you can help promote the campaign, please contact marketingandcampaigns@scotland.police.uk.

[Please note this mailbox is monitored Monday - Friday, 9am - 5pm and should not be used to report a crime. Members of the public should call 101 to contact Police Scotland; in an emergency always call 999.]

Take the survey here

External link icon links to SurveyMonkey.co.uk